Portfolio
Please click on the titles to find out more.
- Chartered Institute of Marketing
As the senior examiner for a professional certificate unit I have introduced a new work-focused assessment programme, run tutor workshops and also authored a range of business case studies for student resources.- English Riviera Tourism Company
Development and implementation of a new customer care training programme as part of a drive to build quality and improve visitor satisfaction.- McAllister and Co
Analysis of best practice business models for a public private partnership destination management company.- Visit Devon
Strategic marketing planning and supporting project delivery for Devon's Destination Management Organisaton.- Close Focus Tourism Consultancy
Delivery of an exciting market research programme to support the development of a new tourism strategy for the English Riviera.
http://www.carolyncusterson.co.uk/main.html- Cambridge Professional Academy
Delivery of intensive workshops for the CIM Diploma in the Exeter Centre.
Click for more info- Rob Corgingley (Artist)
Working with Rob to do the promoting bit - leaving him to do the arty bit. Fantastic to work with a professional artist who I first met when he won a junior art prize at Paignton Zoo.
http://www.robertcordingley.co.uk/- South West Food and Drink
The strategic body supporting this key sector in the south-west. Member of the Board of Directors and advising on tourism issues.
http://www.southwestfoodanddrink.com/- South Devon College University Centre
Delivery of business short courses and Chartered Management Institute modules and support for local businesses through the Business Innovation Mentor scheme.- Susie Gillespie artist
A talented weaver producing stunning artworks. Publicity in magazines in the lead up to a series of exhibitions.
http://www.fineartweaving.com/home.html- Plymouth University
Delivery of intensive workshops for the CIM Diploma in a programme tailored for MSc students..- Torre Abbey
The Lottery Heritage Fund’s flagship project in the south-west. Co-ordinating the campaigns to persuade visitors that 800 years of history can really be entertaining as well as fascinating.
http://www.torre-abbey.org.uk/- Devon Tourism Ambassadors
Engaging with youngsters to persuade them that the tourism sector really can offer them some worthwhile careers. Website, e-marketing, PR, promotional events and meeting lots of people with great career stories to share.- Tourism and Creative Skills for Success
Delivering marketing training to small businesses in these sectors. Very positive feedback from trainees!- Paignton Zoo
Marketing manager until 2000 dealing with the exciting challenges that took the zoo from failing to fantastic! Everything from TV adverts to the first zoo website.
- Riverford Organic Vegetables
Marketing manager for this exciting business that delivers delicious fresh produce to over 20,000 households every week. No quaint cottage industry here! PR, advertising and the first tentative steps into e-commerce were all part of my organic adventure. - English Riviera
As head of tourism the challenges I faced were enormous but fantastic fun. Press calls on the beach, setting up a new festival with Agatha Christie’s grandson and lots of stakeholder partnership work to drive solutions for the resort. I also chaired the Devon & Cornwall Overseas Marketing project – promoting the region across Europe and beyond.
